Digital Marketing is one of the most prominent marketing concepts that focus on the marketing of products and services on digital platforms. Since digital marketing is now one of the most adopted technique to raise the responses of the customer, CIIT Jammu offers a dedicated course which covers the core and advance topics of digital marketing with practical based learning approach.This course would allow students to understand the manner in which activities associated with customer communication are carried out in a multi-channel environment. Further, the course would also help the students to recogniseDigital Marketing as a significant aspect of the strategic marketing framework of an organization The Digital Marketing Course offered by us would cover topics like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Social Media Marketing, Web Analytics and also the Planning of Integrated Digital Marketing Campaigns.
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